P. Edmon Graham

I was a Scrum Product Owner for 3 years responsible for strategic planning, delivery, requirement gathering, stakeholder management, brand management, data analysis, user onboarding, and KPI reporting. The most important project was the replatform of the commerce stack to a B2B platform that enabled wholesale self-service, valued at $40M in incremental growth. Uniform wholesalers own a huge majority of high-school and college business and could not be properly serviced on the prior B2C system. To explain the product I managed, I explain the NBTS commerce stack as a "Buy Stack" and a "Build Stack."

The Buy Stack is 40% frontend, 60% backend and includes Salesforce Commerce Cloud B2B, Marketing Cloud, and Sales Cloud; and a set of functional services around factory artwork intake and visual customization. The Build Stack which is 100% backend and includes inventory, payments, fraud, OMS, ERP, and various supply-chain integration middleware. Some key deliverables:

• Allow self-service for dealers, enabling $40M/yr (154% SBU growth) in B2B sales annually within 5 years.
• Used public product APIs to build commerce catalog instead of manually entering products into PIM.
• Allowed overnight syncing of wholesale accounts from ERP, shrinking commerce onboarding from 7 days to 1 and automating setup of entitlement, pricing, and tax.
• Segmented audiences for marketing automation and personalization, tying to global consumer data to establish customer LTV.
• Moved service actions into "log-in as" to ensure that power customers can completely self-service, reducing case escalation into tier 2 by 30%.

For over 4 years, I was in a similar role to my product owner role but more hands-on with development and technical architecture. I was the primary technical solutions person as well as having direct team leadership responsibility for a 5 engineer team. Some key deliverables included:

• 3d visual customizer enabled a reduction of manually created designs from 90% to 20% of orders, and a reduction in time-to-order from 14 days to 2 days on average.
• Pioneered Agile delivery and management in the Digital train, improving delivery accuracy by 60% and formalizing testing procedures.
• Devised stability and quality improvements that enabled a 630% sales increase in a mature market.
• Restructured product page data, enabling zero-click SEO and improving organic performance by 20%.

At FUSION Marketing, an agency renowned for experiential event activations, I spearheaded a bold digital redesign as the senior developer on the company’s flagship website. Using innovative techniques, I introduced a radical, skewed visual layout that garnered two regional ADDY awards for exceptional self-promotion. Beyond web projects, I contributed to dynamic event activations using Node.js, Electron, and IoT hardware like Raspberry Pi and BeagleBone. Highlights included an interactive trivia game, RFID-based competitive team games, and a custom arcade racing experience developed for NASCAR’s Daytona 500. My short but impactful tenure at FUSION was marked by technical experimentation and collaboration, providing me with invaluable experiences in event-driven digital innovation.

Coolfire Studios, a boutique production company specializing in award-winning TV and branded content, provided me the opportunity to lead development for digital properties connected to their popular shows and diverse clients. My role encompassed building robust WordPress and WooCommerce sites, such as the subscription platform for Thomas Coffee and Craftsmen Industries' online presence. Additionally, I developed internal reporting dashboards and analytic tools that supported informed decision-making for Coolfire’s diverse client base. This role enhanced my skills in delivering tailored digital solutions for dynamic, content-driven businesses.

At Cordell & Cordell, a national family law practice, I managed the comprehensive transformation of their digital presence as the sole web developer. My major initiative was transitioning the firm's main site from Joomla to WordPress, substantially improving information architecture, SEO performance, mobile accessibility, and page load speeds. These enhancements resulted in a remarkable threefold increase in monthly traffic—from approximately 330,000 to over 1.2 million monthly visitors—within nine months, significantly amplifying the firm's digital visibility and market reach.

Byte Fair was my consultancy, providing digital marketing, e-commerce, and CRM solutions primarily in partnership with talented designers. My freelance endeavors included projects for notable clients like heritage tannery Auburn Leather, innovative franchise operator Debo’s Diners (Steak and Shake), and municipal IT infrastructure for Fredericktown.

Working with Utilimap Corporation (later acquired by Quanta Services), I served as a field inspector, responsible for maintaining and assessing the integrity and safety of regional power and telecommunications infrastructure. My duties involved circuit analysis, emergency coordination, GIS mapping, and compliance inspections across Illinois, primarily within Ameren’s territory. The role required an analytical mindset paired with on-site evaluations, combining rigorous physical and knowledge-based work in a critical service industry.

At Nerds on Site, a distributed consultancy and technical service provider, I worked as a mobile IT consultant, supporting small businesses and residential customers with diverse technology needs. Responsibilities included hardware troubleshooting, interactive kiosk installations across several states, CRM implementations, and database development. This role provided early exposure to customer-focused IT solutions, emphasizing the importance of flexibility, technical competence, and effective communication in professional technology services.