P. Edmon Graham

Building a specialized SaaS platform for nonprofits with CRM workflows, segmentation, email/SMS marketing, events and ticketing, and a web builder on Next.js, TypeScript, PostgreSQL, and AWS (SES, SMS). Using mostly AI-driven development via Claude Code for rapid MVP iteration and experimentation.

Also building internal desktop software using Claude Code, C++, and Qt6 for accounting and backlog/calendar management backed by various data sources including Google Workspace.

Brought in to provide technical product leadership for a Salesforce Marketing Cloud transformation that was off track. Defined product vision, got the project from red to green, and launched on-time in January with responsive, customer-centered experiences across email, SMS, and booking systems via Salesforce Data Cloud.

• Created event-triggered customer journeys including booking confirmations, appointment reminders, and calendar invites — cut appointment no-shows by ~10% through signal-based engagement and data-driven iteration.
• Drove alignment across engineering, UX, marketing, QA, and stakeholders through project phases using Jira and ADO.
• Prototyped AI-powered tools for business process automation, staying current with emerging digital technologies and applying them to real problems.

After stabilizing e-commerce and delivery operations, I moved into Product Owner to lead the digital sales transformation. I defined product vision and maintained a prioritized roadmap for NB's B2B eCommerce platform on Salesforce Commerce, owning the backlog across Sales Cloud, Commerce Cloud, ERP, and supply-chain systems. The most important project was productizing 12 APIs into reusable self-service packages that opened a $40M wholesale self-service channel.

My architecture focused on properly delegating and orchestrating 12 APIs (PIM, OMS, messaging, Sales Cloud, Commerce Cloud, pricing, shipping, entitlement, Monetate, customization engine, analytics, factory middleware). Focusing on reuse of ERP data rather than doing work twice was a big theme in the transformation. Key deliverables:

• Built personalized B2B buying experience with ERP-driven pricing, catalog, and entitlements tailored per dealer and sport. Enabled wholesale self-service that opened $40M in incremental GMV (154% SBU growth).
• Used Monetate for live optimization — starting as A/B tests and progressively routing traffic to winning variants as confidence increased. Drove 5–15% organic traffic growth per sport through improved metadata, product information, and zero-click SEO.
• Turned customer insights and competitive research into actionable product recommendations using JTBD framework, prioritizing investments by balancing customer value and business impact.
• Translated strategic opportunities into clear requirements that enabled engineering teams to execute — delivered complex integrations end-to-end, cutting time-to-factory from 14 to 2 days and improving shipping lead-time by 25%.
• Moved service actions into "log-in as" to ensure power customers could completely self-service, reducing case escalation into tier 2 by 30%.

Brought in to stabilize a rapidly growing eCommerce operation. For over 4 years I was the primary technical solutions person with direct leadership responsibility for a 5-engineer team, championing SAFe adoption across 10 teams (~65 FTE) in a globally distributed organization. Key deliverables:

• Got on-time releases from 55% to 85% through SAFe adoption and continuous improvement, with a general rule to commit no more than 70% planned work to handle defects and debt without affecting promised delivery.
• 3D visual customizer enabled a reduction of manually created designs from 90% to 20% of orders, and a reduction in time-to-order from 14 days to 2 days on average.
• Built scalable API-driven workflows that automated ERP integrations and supplier onboarding, cutting process time from 7 days to 1.
• Restructured product page data, enabling zero-click SEO and improving organic performance by 20%.
• Devised stability and quality improvements that enabled a 630% sales increase in a mature market.

• Designed reusable component architecture for Bayer's AEM transition that cut time to launch for new sites by 70% and guaranteed maximum accessibility out of the box.
• Integrated Salesforce Marketing Cloud for omnichannel campaigns and used Adobe Analytics for performance reporting — lifted email conversion 28%.
• Created client dashboards to track and improve campaign efficacy after launch.

In addition to architectural leadership, I frequently acted as an embedded product owner on key initiatives, driving both technical execution and stakeholder engagement. Due to my high local reputation as a front-end developer, HLK relied on me as the primary advocate for web "prestige" — meaning I was often called upon for projects requiring elevated polish, creativity, or visibility. I worked on 3 award-winning activations including:

• 2018 Gold ADDY for the Chris Long Foundation website
• 2017 Gold ADDY for Waterboys
• 2016 National ADDY for St. Louis Browns heritage site

At FUSION Marketing, an agency renowned for experiential event activations, I spearheaded a bold digital redesign as the senior developer on the company's flagship website. Using innovative techniques, I introduced a radical, skewed visual layout that garnered two regional ADDY awards for exceptional self-promotion. Beyond web projects, I contributed to dynamic event activations using Node.js, Electron, and IoT hardware like Raspberry Pi and BeagleBone. Highlights included an interactive trivia game, RFID-based competitive team games, and a custom arcade racing experience developed for NASCAR's Daytona 500.

Coolfire Studios, a boutique production company specializing in award-winning TV and branded content, provided me the opportunity to lead development for digital properties connected to their popular shows and diverse clients. My role encompassed building robust WordPress and WooCommerce sites, such as the subscription platform for Thomas Coffee and Craftsmen Industries' online presence. Additionally, I developed internal reporting dashboards and analytic tools that supported informed decision-making for Coolfire's diverse client base.

At Cordell & Cordell, a national family law practice, I managed the comprehensive transformation of their digital presence as the sole web developer. My major initiative was transitioning the firm's main site from Joomla to WordPress, substantially improving information architecture, SEO performance, mobile accessibility, and page load speeds. These enhancements resulted in a remarkable threefold increase in monthly traffic — from approximately 330,000 to over 1.2 million monthly visitors — within nine months.

Byte Fair was my consultancy, providing digital marketing, e-commerce, and CRM solutions primarily in partnership with talented designers. My freelance endeavors included projects for notable clients like heritage tannery Auburn Leather, innovative franchise operator Debo's Diners (Steak and Shake), and municipal IT infrastructure for Fredericktown.

Working with Utilimap Corporation (later acquired by Quanta Services), I served as a GIS field technician, inspecting, inventorying, and mapping power circuits and telecom infrastructure for Ameren Illinois using GPS-equipped mapping software across multi-year geospatial data collection projects.

At Nerds on Site, a distributed consultancy and technical service provider, I worked as a mobile IT consultant, supporting small businesses and residential customers with diverse technology needs. Responsibilities included hardware troubleshooting, interactive kiosk installations across several states, CRM implementations, and database development.