P. Edmon Graham

As a Scrum Product Owner at New Balance, I managed a complex, end-to-end product workflow that spanned from initial definition through manufacturing and delivery, guided by a strategic nine-month roadmap. Our team operated within a Scaled Agile Framework (SAFe), with ten teams collaborating closely. While nine teams oversaw parts of our global e-commerce stack, my focus was exclusively on the Team Sports business unit.

Custom apparel presented unique operational challenges compared to warehoused products due to the complexity and number of integrated systems required. Over two years, we significantly improved planning precision, increasing the accuracy of incremental planning metrics by nearly 70%.

I spearheaded a transformative evolution of the Team Sports e-commerce infrastructure over four years, completely reshaping our digital landscape from product ideation to final customer delivery. My role directly impacted several critical technology transitions:

• Migrated Product Information Management (PIM) from Deck PIM to InRiver.
• Transitioned e-commerce platforms from Salesforce B2C Commerce (Demandware) to Salesforce B2B (SF Platform).
• Upgraded our tax infrastructure from Avalara's legacy SOAP to a modern REST API.
• Unified payment processing by transitioning from Cybersource to Adyen, integrating seamlessly with point-of-sale (POS) systems.
• Modernized our Order Management System (OMS) from a custom Deck Commerce solution to a robust, cloud-based Deck Commerce OMS.
• Implemented SAP Emarsys as our primary marketing automation solution, introducing structured customer engagement capabilities.
• Transitioned our ERP from Aurora to Microsoft Dynamics 365, significantly reducing customer onboarding friction and time. Previously, onboarding processes could take weeks; post-transition, customers could shop within 24 hours of credit approval, automatically receiving entitlements, accurate taxation, and pricing directly through ERP integration.

In my role, I served as the primary liaison for all Team Sports e-commerce matters, actively managing Jira product roadmaps, stakeholder communications via Teams, email, and Confluence, and addressing risks and interdependencies across the SAFe release train. My responsibilities included capturing user feedback and requirements, defining User Stories and non-functional criteria, refining test suites, and aligning business goals with clear valuation and performance metrics. Regular collaboration on technical architecture and solutions with the broader release train was central to my role, alongside developing and reviewing end-user documentation and training programs for internal and external teams.

One notable project I led was the implementation of a machine-learning (ML) driven application designed to automatically detect potential copyright or trademark infringements in user-submitted artwork. This significantly reduced legal risks and paved the way for more streamlined, self-service customization.

Lastly, I regularly addressed and resolved priority defects and vendor issues, frequently engaging directly in technical troubleshooting, especially at the service level, to maintain our high standards for quality and reliability.

As Development Lead at New Balance, I oversaw technical development and strategic integration initiatives critical to our global e-commerce operations. My primary responsibilities centered on managing complex system integrations, particularly for custom, warehoused, and embellished apparel products. This involved extensive coordination between APIs for Order Management Systems (OMS) and Enterprise Resource Planning (ERP) systems, introducing advanced inventory management capabilities such as true backorder functionality.

During my tenure, I executed several key system migrations and integrations:

• Facilitated the integration of Salesforce Commerce with InRiver Product Information Management (PIM), streamlining global product assortment management. This significantly sped up product listings, improved time-to-market, and supported efficient global marketing campaigns.
• Successfully migrated manual entitlement, taxation, and pricing processes to an automated ERP-based system, reducing the wholesale partners' onboarding and activation time from seven days to a single day.
• Collaborated closely with marketing teams to optimize and integrate digital product data across advertising platforms and marketplaces, enhancing customer engagement and product discoverability.
• Acted as a strategic liaison between Digital business and engineering teams, regularly advising on technical solutions, evaluating trade-offs, and ensuring smooth execution of complex API-driven product integrations.

My role consistently emphasized effective cross-functional collaboration, technical leadership, and innovation, enabling significant operational improvements and measurable enhancements in customer and stakeholder experiences.

At FUSION Marketing, an agency renowned for experiential event activations, I spearheaded a bold digital redesign as the senior developer on the company’s flagship website. Using innovative techniques, I introduced a radical, skewed visual layout that garnered regional ADDY awards for exceptional self-promotion. Beyond web projects, I contributed to dynamic event activations using Node.js, Electron, and IoT hardware like Raspberry Pi and BeagleBone. Highlights included an interactive trivia game, RFID-based competitive team games, and a custom arcade racing experience developed for NASCAR’s Daytona 500. My short but impactful tenure at FUSION was marked by technical experimentation and collaboration, providing me with invaluable experiences in event-driven digital innovation.

Although I only worked at FUSION for about 8 months, that does not reflect a negative time there, I had an offer of a massive increase to move into a more management-focused role at HLK. I had a wonderful time working for this company, and I found the experience with Electron and light electronics and robotics valuable in my personal life and hobbies.

Coolfire Studios, a boutique production company specializing in award-winning TV and branded content, provided me the opportunity to lead development for digital properties connected to their popular shows and diverse clients. My role encompassed building robust WordPress and WooCommerce sites, such as the subscription platform for Thomas Coffee and Craftsmen Industries' online presence. Additionally, I developed internal reporting dashboards and analytic tools that supported informed decision-making for Coolfire’s diverse client base. This role enhanced my skills in delivering tailored digital solutions for dynamic, content-driven businesses.

At Cordell & Cordell, a national family law practice, I managed the comprehensive transformation of their digital presence as the sole web developer. My major initiative was transitioning the firm's main site from Joomla to WordPress, substantially improving information architecture, SEO performance, mobile accessibility, and page load speeds. These enhancements resulted in a remarkable threefold increase in monthly traffic—from approximately 330,000 to over 1.2 million visitors—within nine months, significantly amplifying the firm's digital visibility and market reach.

Byte Fair was my consultancy, providing digital marketing, e-commerce, and CRM solutions primarily in partnership with talented designers. My freelance endeavors included projects for notable clients like heritage tannery Auburn Leather, innovative franchise operator Debo’s Diners (Steak and Shake), and municipal IT infrastructure for Fredericktown. Through this consultancy, I unknowingly cultivated valuable e-commerce skills, speeding up my later success at enterprise-scale projects with New Balance. Byte Fair allowed me to explore diverse digital challenges, laying a solid foundation in adaptable, client-focused web development and marketing technologies.

Working with Utilimap Corporation (later acquired by Quanta Services), I served as a field inspector, responsible for maintaining and assessing the integrity and safety of regional power and telecommunications infrastructure. My duties involved circuit analysis, emergency coordination, GIS mapping, and compliance inspections across Illinois, primarily within Ameren’s territory. The role required an analytical mindset paired with on-site evaluations, combining rigorous physical and knowledge-based work in a critical service industry.

At Nerds on Site, a distributed consultancy and technical service provider, I worked as a mobile IT consultant, supporting small businesses and residential customers with diverse technology needs. Responsibilities included hardware troubleshooting, interactive kiosk installations across several states, CRM implementations, and database development. This role provided early exposure to customer-focused IT solutions, emphasizing the importance of flexibility, technical competence, and effective communication in professional technology services.